'Many Indians want big fat Bollywood wedding'

by mukta22. November 2012 02:52

Some want a beach wedding like in "Salaam Namaste", some prefer a farmhouse gala a la "Hum Tum", while others go pompous with the kind of decor depicted in "Band Baaja Baaraat". The glitzy and jazzy wedding set-ups in Bollywood movies are becoming a fad in real life, giving a filmy twist to the country's approximately $30 billion wedding market.

Hindi films have been a major influence on the common man, admits Nandita Sharma.

"Bollywood always has an influence on people's mind in terms of weddings. People see a movie with a wedding sequence and they immediately decide the wedding trousseau, decoration and invites accordingly," Sharma told.

The trend started with movies like "Dilwale Dulhania Le Jayenge", "Hum Saath Saath Hai", "Kabhi Khushi Kabhie Gham" and "Kal Ho Naa Ho". Recent flicks like "Tanu Weds Manu" and "Band Baaja Baraat" took it forward.

If people love taking inspiration from films, they also add a personal touch to it.

"Nowadays, people are more pro towards adding that 'personal touch' to their wedding decor. That's the reason why their creativity overflows in terms of wedding sets. People want exotic fruits, flowers, show pieces, lights, candles, props, cloth being used for their wedding stage," said Sharma.

The most preferred Bollywood style has been Arshad Warsi's beach wedding in "Salaam Namaste" or the depiction of Las Vegas in "Kites".

"We have clients referring to beach weddings, or to get a classy touch like from the movie 'Kites'. The Las Vegas theme is also going strong, as the city is famous for its glamour, casinos and larger than life image. So, the set-up with chips on every table, with roulette games add the wow factor," added Bharat Kanodia, CEO and founder of Shaadi-e-Khas.

The personal touch comes when people choose to do up the wedding space in subtle colours. Even though Bollywood uses bright colours, people off the screen prefer a minimalist, simpler look.

"People today prefer simple colour schemes over any traditional theme. They look for subtle colours over bold and solid ones. They also opt for different colour themes in all their different functions.

For instance, a whole marigold-coloured theme for a mehdi function partnered with a village-like personification of the venue or a complete blue or aqua theme on the cocktail night," said Mukta Kapoor, director, Yuna Weddings.

If you plan to go ahead with such ostentatious ideas, expect to burn a hole anywhere between Rs.500,000 and Rs.5 crore in your pocket. But fret not, even if you have a smaller budget. With some cost-cutting here and there, it's not too tough to get a customised wedding set-up.

"First of all, it is better to skim through some ideas for the kind of wedding set you plan to have; then execute the idea with the help of a decorator who can provide you with simpler options of the material used.

"One can choose artificial flowers over real flowers to make it cost-effective. Choosing seasonal flowers instead of exotic flowers, getting look alike of expensive cloth material such as polyester fabric instead of silk and using show pieces as centre pieces is another idea for cost cutting. Using these ideas can bring the price down to Rs.50,000- Rs.200,000," said Nandita Sharma.

With the wedding season almost setting in, are you ready to choose your theme?

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What are this season's most interesting trends?

by mukta21. November 2012 09:35

People are going in for simpler weddings and a minimalistic look rather than over the top grandeur. Indoor weddings are gaining popularity and people prefer spending on an overall experience rather than stressing only on the look. Emphasis is laid on a varied menu, understated decor and ambiance. Combined functions are also in vogue. Very often, both sides host the pre-wedding functions together and share the expenses.

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How do you manage trust from your clients? After all it is the most important day of their life.

by mukta21. November 2012 09:34

Yes indeed, it is the most important day for them and we ensure that they enjoy it completely. Ideally, the planning for most weddings starts as much as 8 months to a year in advance. From the very beginning, we make sure that we are attentive and available to the client. The smallest of queries, the biggest request-we hear them and out and find answers for them. And we ensure that we meet our deadlines. The client automatically trusts us with his big day once he is assured of our 100% commitment. No short cuts and no short changing.

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What is the most special destination that hosted one of your weddings?

by mukta21. November 2012 09:32

We are fairly new in the business and so have been focussing on weddings in and around Delhi / NCR. We have however done a few functions in London too. One very successful wedding organised by us was of an Indian bride and American groom. The venue was our boutique hotel-The Manor and its gentle, minimalistic charm was a perfect setting for this international union!

A profusion of flowers at the venue was one of their requirements which we were happy to meet. While the wedding itself was traditional Hindu, as was the food authentic Indian, a Rehearsal Dinner was organised in the Christian tradition which served innovative Indian food from The Indian Accent, in delicious blend of cultures. The mehndi ceremony was spiced up with Street Food of India in all their tongue tickling glory. The absolute icing on the cake...or rather cupcakes

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About the author

Yuna is an Old World Hospitality Pvt. Ltd. (O.W.H.) group company, based in New Delhi.

Old World Hospitality manages the hospitality and cultural facilities at Habitat World, India Habitat Centre, New Delhi as well as at Epicentre, Gurgaon. The company also operates 2 hotels (Hotel Broadway and The Manor), 21 award winning restaurants in Delhi /N.C.R. including Indian Accent, Chor Bizarre, The All American Diner, Drift, Oriental Octopus and Tikka Town and two outdoor catering units – Tamarai Catering and Events Etc.

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